What comes to mind when you think of Liberty London – the 146-year-old luxury department store, nestled just off Regent Street in the heart of London’s West End? When The Office Group’s design team were posed this very question, the two words that sprang to mind were ‘creativity’ and ‘craftsmanship’.
“It was really exciting to think about,” says Habab Ahmed, TOG’s furniture, fixtures & equipment designer. “The building is very historic and Liberty’s design legacy is huge.” So, when it came to designing Liberty House, TOG’s latest work space – which occupies six floors of a grand Grade II listed building on Regent Street – channelling a sense of creativity was key to the design.
“With its prime location on Regent Street, Liberty House is one of the most notable locations we’ve worked on for a while,” Ahmed continues, “so we instinctively wanted to do something completely different. The design for Liberty House draws on two elements: the history of the building itself and also of Liberty London and Carnaby Street around the corner.”
To this end, Liberty House is filled with colour and texture, with certain elements of the palette drawn from archival Liberty textile prints, sourced by award-winning architecture studio, SODA, who worked with TOG’s design team on the building’s restoration and redesign. The space’s artwork likewise references Liberty’s roots, with a mixture of fashion photography and hand-woven textiles on show.