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Peter brings a strong service-sector mentality to his role as CIO. Having gained a diploma in hospitality management, he trained at the Berkeley Hotel before joining Rosewood to open their London flagship. From here, he joined Soho House & Co to develop their IT team, soon growing the department to over 30 people and overseeing a total overhaul of the tech infrastructure. Working across a complex global business combining hospitality, retail and serviced offices, Peter focused on creating IT systems that could flex and scale, always applying a service-first philosophy to his approach. Bringing this outlook to TOG, Peter has set out a comprehensive plan to replace all legacy infrastructure by 2020, creating an integrated physical and digital offer that keeps members at the heart of the business as it grows.

“It’s an irony of my role that if I’m doing it well, you won’t know that I’m doing it at all. I see technology as a means to an end, which is making sure our member experience is the best in the world. My team provides the building blocks that enables everyone at TOG to excel in whatever they want to do. We all love the view from the penthouse, but that’s only made possible by getting the foundations right below”

A veteran of the retail industry, Sarah has built her career on creating company cultures that foster better connections between people. Training with Habitat at a time when the brand flew the flag for British design internationally, she saw first-hand what it takes to build a creative and collaborative environment, working in all areas from the shop floor to overseeing global HR. After a decade with the company, Sarah joined the corporate powerhouse that was Arcadia Group in 2006, where she focused on translating the international business into a local culture that could fit with retailers as diverse as Wallis and BHS. Sarah joined the TOG team in 2018 and has since introduced The TOG Way cultural principles to help enshrine the company’s core values and has created a new talent mapping structure across the business.

“TOG is all about people, which makes my role hugely exciting and challenging. We’re leading the charge in workplace transformation and I see company culture as one of the best ways to power this shift. Leaders once saw culture as a fluffy nice-to-have, but it’s now understood to be the silent engine that gives modern businesses the edge. As TOG grows internationally, I want to bottle up what makes it special and translate this into new markets”

Having been with TOG for a decade, Matt is the longest serving member of the executive team.  He has helped the company grow from 30 people and seven buildings to 400 people and over 50 buildings today. Matt started his career at Deloitte where he qualified as a chartered accountant and worked with a range of businesses, large and small, across all sectors. After this experience of Big Four accountancy, Matt moved to the Cayman Islands where he worked for the Canadian Imperial Bank of Commerce as a Manager in Fund Services providing trading analysis for a global macro hedge fund.  Returning to the UK in 2009, he joined Travelex founder Sir Lloyd Dorfman’s family office and began working with TOG when Dorfman bought a stake in the company. Since joining TOG full time, Matt has worked with Charlie and Olly on all aspects of the business including the joint venture with Network Rail, landmark developments such as Kings Cross.

“For me, good business is about doing the right thing and doing what you say you’re going to do. Our reputation is everything at TOG and this needs to come across in every aspect of our work, from dealing with investors to working with planners and looking after members. I’m proud that we’ve built an open, innovative and agile business that leads the industry - we do things differently and we do things better”

Hospitality is one of the most exacting and people-focused industries in the world, and Dylan brings over two decades of experience in the sector to his work at TOG. Having trained at London’s Landmark Hotel before joining number One Aldwych (Campbell Grey Hotels) as part of the opening team, Dylan took the entrepreneurial leap himself, launching his own restaurant and pub chain. Taking this first-hand experience of running a business to the global members club Soho House & Co, Dylan was Director of Operations for five years, overseeing a period of rapid growth and diversification. Setting up his own consultancy in 2018, Dylan worked with brands including The Ministry, Arcade Food Theatre, The Greenwich Peninsula and TOG, soon joining the team full-time. He has since taken on a root to branch transformation in food and beverage, including a partnership with Caravan coffee, and is now focused on all things operational whilst looking to enhance member experience through exceptional service standards.

“Everything we do at TOG needs to be about empowering change and growth for our members - no detail is too small to ensure this happens. What really motivates me in my work is that moment of walking into a space in full swing and just feeling that positive energy - so many different things have to come together to make that alchemy happen. I want to create that energy for both our members and team to experience, making our buildings spaces where everyone is empowered to do their best work”

Having spent 13-years rising through the ranks of global real estate consultancy Cushman & Wakefield and qualifying as a Chartered Surveyor, Toby is a true property world insider. At Cushman & Wakefield, Toby took on an advisory role across Europe and Asia, before leading a team of 170 people that specialised in the London market. Here, Toby spearheaded landmark projects such as tech giant Apple’s move to Battersea Power Station and Facebook’s major new Kings Cross campus. Toby’s exposure to these trailblazing businesses has given him unique insights and knowledge of the future office - flexible spaces built around people and not corporate hierarchy. Joining TOG in 2019 in the newly created role of Chief Commercial Officer, Toby bridges the growth and sales teams to drive the company’s expansion.

“The last decade has seen a rapid advancement of groundbreaking new technology and this has changed the way we live and work. My role is to help TOG deliver the workspaces that will make businesses and their people thrive”

Lorna brings over 20-years of experience working in fast-paced consumer industries to the TOG executive team. Her background in fashion retail means she’s used to staying ahead in highly competitive markets. Leading the global marketing and customer experience strategies for brands including French Connection, Jigsaw and Max Mara Group during times of rapid growth, Lorna balanced global reach with local nuances in new markets. She also oversaw the transition to e-commerce for these major brands, balancing technological innovation with a core strategic vision. Always embracing the opportunities opened up by digital, Lorna has helped to redefine pure play brands such as Not On The High Street, and before joining TOG she led her own strategic consultancy for six years, working with brands across retail, pure play and tech.

“I’m a huge believer in the power of a great team - If you’ve got a solid strategy in place and the right people in the room then you’re pretty much unstoppable in my experience. TOG is all about people, which opens up so many opportunities for creative collaborations and new ways of thinking. I’m not a fan of accepting the status quo and you’ll never hear me say ‘but we’ve always done it that way’. Great business is all about challenging the norm, and it’s a lot more fun that way too”